As part of our ongoing effort to keep you informed, we’re continuing with our Let’s Get Technical series. Last time, we defined what a linear fragrance is. This time around, we’ll define what makes up all of our fragrances at CLEAN, from top to bottom.
Today's Words:
TOP NOTE: This will often be your first impression of the fragrance, often with ingredients of the fresher and lighter nature, like citrus or watermint. While they tend to evaporate quicker than the other notes, they help establish the personality of the fragrance (i.e. the green mandarin in CLEAN RESERVE Solar Bloom), which is carried through to the middle (or heart) and base notes, making it a linear fragrance.
MIDDLE NOTE: Everything needs balance, right? This is where middle notes come in, by giving body and depth to a fragrance, often with our floral ingredients. These notes may be more subtle at first and harder to pick up while first taking a whiff, but they add that little bit of substance to keep the fragrance rich and intoxicating (i.e. the Geranium in CLEAN CLASSIC The Original).
BASE NOTE (OR DRY NOTE): As the foundation while working together with the middle note, the base note, often more intense, provides our fragrances with a grounding quality. We typically don’t recognize base notes until a few minutes to a few hours after spraying (aka the dry-down period), until the top and middle notes have slightly evaporated. Once they come through though, they achieve their ultimate goal of leaving a lasting impression (i.e. Cedarwood in CLEAN RESERVE Avant Garden White Fig & Bourbon).
